22 April 2014
Inner Armour Vice President, Eric JohnsonThe supplement stigma often dissuades athletes from taking products that can help their careers. Inner Armour set out to provide banned-substance-free supplements to bring peace of mind and improved performance to the athletic community.Most pro athletes are tested by their leagues for banned substances to even the playing field. Some athletes and some supplement companies will try to cut corners to get an edge, but Inner Armour goes the other way with it. The founders know that most athletes want better performance and still want to obey the rules of their respective leagues and unions. So they built a supplement line that is effective and clean.Inner Armour joined forces with Informed-Choice to keep pace with the changing rules and regulations and to make sure every speck of their products is banned substance free. Yeah, it costs the company, in time and money, but it's so worth it. The extra effort gives Inner Armour customers peace of mind. They can get stronger, gain muscle, and never stress about failing a drug test. That's how trust is made. Learn more about Inner Armour from its Vice President, Eric Johnson, and the athletes involved with the company.Company StatsName: Inner ArmourEmail: info@innerarmour...Websites: innerarmour.com / innerarmourblue.comLocation: Berlin, CTFounder/CEO: John MorinIn operation since: 2009Prizes / Awards: Gold Award winner in the Drug and Pharmaceutical category in the prestigious National Association of Container Distributor's (NACD) annual packaging competition.
QPlease tell our readers how your company got started.
Inner Armour was founded in 2009 with a focus on being the first brand to bring Banned Substance Free Certified products to the sports nutrition market. We felt there was a big gap in the industry for products specifically formulated with the athlete in mind. Even today, many athletes shy away from using supplements which could help improve their performance and recovery simply due to negative press from non-reputable companies producing low-quality products containing 'questionable' ingredients.Since our founding, we set out to establish a footprint across all major markets of sports nutrition, creating key products that are globally recognized. Our primary focus has been perfecting protein powders and weight gainers through high-quality ingredients, innovation and technology. Inner Armour has a full range of proteins including performance blends, low-carb whey protein, micellar casein and much more.Recently, Inner Armour teamed up with Informed-Choice to ensure we provide the utmost in high-quality ingredients to elite athletes. Informed-Choice is a quality assurance program for sports nutrition products. The program certifies that all nutritional supplements and/or ingredients which bear the Informed-Choice logo have been tested for banned substances by the world class sports anti-doping lab, HFL Sport Science.Each Inner Armour product contains clinically tested ingredients in the actual amounts in which they were tested, without the use of any banned substances. All products also bear a "Banned Substance Free" and Parisi Speed School logo. We at Inner Armour have formed a staff of leading industry professionals, scientists, product developers, trainers and registered dieticians to make up the most powerful nutritional supplement brand in the world. Our supplements and training methods are designed to generate one thing: greater power from working muscles. At Inner Armour we focus on the fact that Speed x Strength = Power ... because when it comes to performance, power ultimately defines a great athlete.Can you explain your partnership with the Parisi Speed School?With more than 75 locations nationwide, the Parisi Speed School is recognized as the Country's premiere athletic performance enhancement organization. Using techniques that have produced more than 190 NFL draft picks, The Parisi Speed School's specially trained performance coaches deliver a positive training experience which improves speed of movement and strength in character regardless of ability or economic status.Inner Armour teamed up with the Parisi Speed School to develop a successful training regimen for the NFL Combine Training. More than 75 percent of athletes who have gone through the Inner Armour/Parisi NFL Combine Training regimen have been drafted into the NFL. Those numbers speak for themselves.We feel that the partnership and joined focus on our key values—Undeniable Trust, Undeniable Quality, and Undeniable Results—are a true testament to our dedication and loyalty to our athlete customers."Inner Armour teamed up with the Parisi Speed School to develop a successful training regimen for the NFL Combine Training."What is Informed-Choice and how does it tie in with Inner Armour's goals?Since we are all about improving the athlete's performance, we recently teamed up with Informed-Choice to further our dedication to every level of athlete, from elite professional athletes to people just starting out in their athletic career.Informed-Choice is a quality assurance program for sports nutrition products, suppliers to the sports nutrition industry, and supplement manufacturing facilities. The program certifies that all nutritional supplements and/or ingredients which bear the Informed-Choice logo have been tested for banned substances by the world class sports anti-doping lab, HFL Sport Science. Athletes choosing to use supplements can go directly to the Informed-Choice website and search for registered products which have been through the rigorous certification process.What are the differences between the Blue Line and Black Line?Inner Armour Black was specifically formulated to help improve the performance of an athlete, no matter if they are at the amateur, collegiate or professional level. Since many athletes stay away from using supplements because of concerns over ingredients causing positive drug tests, Inner Armour set out to develop a sports nutrition line that could be the go-to supplement choice for athletes.Unlike other companies which formulate supplements containing ingredients on the WADA (World Anti-Doping Agency) banned substance list, Inner Armour products do not; they are tested and certified by Informed-Choice to ensure they are banned substance free. This allows for piece of mind, which benefits all athletes.Inner Armour Blue focuses on the active, gym-goer looking to improve his or her health, performance and physique. Inner Armour Blue is a full line of supplements for the everyday athlete, offering a supplement for every need from fat loss, pre-workout, recovery to getting daily protein requirements met!Let's say a customer is just starting a fitness regimen, can only afford one product, and he/she comes to you. Which one supplement do you recommend? Why?We feel strongly that everyone should start with the foundational supplements of a multivitamin and whey protein, but if we could only recommend one, it would definitely be Nitro Peak. With 25 grams of protein, 9 grams of glutamine, branched-chain amino acids, fast-acting whey protein hydrolysates, and mouth-watering flavors, Nitro Peak gives the customer an elite quality supplement to help them achieve their goals and meet their needs. Nitro Peak can be taken an hour before training, immediately after training or anytime throughout the day to meet the customers' personal protein requirements.What do you believe are the best and worst things about the supplement industry?The best and most rewarding aspect of the supplement industry is helping people achieve their health and fitness goals. With the ever-increasing focus on people improving their fitness, the sports nutrition industry continues to grow and expand, offering quality supplements that can help people meet their goals and ambitions. One of the negative elements in the industry is the lack of focus on safety and quality. We understand the large cost associated with banned substance testing but to us it is worth it, to give our loyal customers piece of mind. Other supplement companies don't invest sufficiently to ensure their products are safe and free of banned or harmful substances.How important are the trade shows and expos to the growth of your company?Trade shows and expos are crucial in our industry. This is the perfect venue to hear from the most important people, our customers! Attending industry events provides us the opportunity to directly interact with our customers and get firsthand feedback, which is essential to our growth as a company. This ensures we continue to build innovative and effective products which meet our customer's needs."Trade shows and expos are crucial in our industry. This is the perfect venue to hear from the most important people, our customers!"How does Inner Armour handle proprietary blends?We believe in full label disclosure. Our products are formulated with the actual clinical doses and scientifically validated ingredients. We want our loyal customers to know that we have nothing to hide. We feel when other companies hide their ingredients it puts up a red flag and that hurts nobody more than the customer. Personally, I want to know exactly what and how much of each ingredient I am taking to ensure I get an effective dose and get the best results. Isn't that what proper supplementation is all about?When you decide to produce a new supplement, how long does it take for it to reach the shelves of a supplier like Bodybuilding.com?The development time of a new product depends on which category the product is in. We are primarily a protein company. With our experience and expertise in that area of the industry, we can launch new products quickly, but we take the extra time to ensure that our products are not only of the highest quality but are also absolutely delicious. We put extra time into flavor testing and analysis. Overall, we have a new product turn around time of 3-4 months.Ethics are important to supplement buyers, what does your company do to ensure ethical standards?Unlike other supplement companies that cut corners, use unsafe ingredients, or spike their supplements with banned ingredients, Inner Armour formulates each product with nothing but pure, high-quality and clinically researched amounts of superior ingredients. This was part of the reason we partnered up with Informed-Choice, to be absolutely certain we provide nothing but high-quality ingredients to our customers.Does Inner Armour perform its own research? How much will science guide your future?Inner Armour works with some of the leading research and development teams at our elite contract manufacturing facilities to deliver products based on clinical tested ingredients and validated by science. At Inner Armour we believe in delivering products that are based on research, and help deliver results for the user, otherwise they are not of much use to the individual. Science, validation, and clinical results will continue to drive our product innovation at Inner Armour."Inner Armour works with some of the leading research and development teams at our elite contract manufacturing facilities."How valuable are supplements? How can people verify whether a product is worth the cost?Supplements are just that—they are a supplement to the diet. Supplements can help to optimize progress by providing any lacking or missing nutrients in the diet. We recommend the customer always assess their personal nutrition program first and foremost, make sure they follow a healthy and well-balanced diet, and add proper supplementation to help maximize their performance and their health. Inner Armour feels the staple foundational supplements are key factors in any fitness regimen or sport. Taking a premium protein product like Nitro Peak is ideal.Athlete Interview
QHow long have you been sponsored/involved with Inner Armour? What made you join the team?
"I joined the Inner Armour team because their products helped me reach my goals."I have been involved with Inner Armour for about six months now. I joined the team because their products helped me reach my goals. When getting ready for the NBA I knew I needed to add some muscle to compete at the highest level. I started taking Mass Peak to gain size and the results were amazing. In a short period of time I gained more than 15 pounds and was able to play at the most elite level of my career.Do you think it's important for athletes to earn sponsorships? Why?Sponsorships are great to earn because it is a good way to build your personal brand, share your interest, and reach the community. Working with a supplement company is even better because they can help you reach your physical goals and help you improve your performance and recovery. With that being said, it still takes hard work and dedication to reach that level, but having a sponsor can help you get there faster.When training, what is your favorite Inner Armour supplement? How do you use it?My favorite product is the MASS-PEAK protein supplement. It comes in a few different flavors and I like them all. I use it to make my pre- and post-workout shake. I drink the shake 45 minutes before and after my workout to help with my energy levels during my workout and help with recovery after my workout. And since I burn through calories during training, it also helps me to keep muscle and maintain what I have put on.Has your performance in the gym improved using Inner Armour supplements?Yes, I have more energy while gaining mass and overall strength. My favorite workout is a combination of explosive push-ups and dumbbell bench press.How has being sponsored by Inner Armour helped your career in the industry?Unlike many Inner Armour athletes who are bodybuilders, I play basketball. But regardless, the products help me achieve my goals. For me, I am able to play better, stronger, be more solid. I can take hits when playing in the paint, which has helped to improve my efficiency and overall game, which greatly benefits my career.Is there anything else you care to share about Inner Armour? Any good 'inside' stories you'd like to tell?Not too many inside stories for you but my friends and colleagues have started to use the products and they see the results too!Recommended For YouSupplement Company Of The Month:RSP Nutrition
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